Back Bay Automation (“Back Bay,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our websites, request a demo or free trial, use the Alessia platform, or otherwise interact with us.
1. Information we collect
Information you provide. When you fill out forms (including free trial, contact, or demo requests), we may collect your name, work email, company, phone number, selected plan, and any message you submit.
Account and usage information. If you use Alessia, we collect account details, user identifiers, queries, and technical logs needed to operate, secure, and improve the service.
Customer documentation. You may upload technical documents so Alessia can answer questions from your library. This content is treated as confidential business data, not as public marketing information.
Website analytics. We use Google Analytics to understand how visitors use our site (for example, pages viewed and general traffic patterns). See Section 8 for more detail.
2. How we use information
We use information to:
- Provide, maintain, and improve the Services
- Respond to inquiries and schedule onboarding
- Authenticate users and enforce security
- Send service-related communications
- Comply with legal obligations
- Analyze website usage in aggregate
We do not sell your personal information or Customer documentation.
3. Customer documentation
Documents you upload remain yours. We process them only to deliver Alessia for your organization. Answers are generated from your library, isolated from other customers. We do not use your documentation to train public AI models. For more detail, see our Security page.
4. How we share information
We may share information with:
- Service providers who help us host, operate, or support the Services (under confidentiality obligations)
- Professional advisors where reasonably necessary
- Authorities when required by law or to protect rights and safety
- A successor entity in connection with a merger, acquisition, or asset sale, with notice where required
We do not share Customer documentation with other customers or unrelated third parties for their own marketing.
5. Data security
We use industry-standard safeguards, including encryption in transit and at rest, access controls, and organizational isolation between customers. No method of transmission or storage is completely secure; please contact us if you have security questions.
6. Data retention
We retain information for as long as needed to provide the Services, meet legal requirements, resolve disputes, and enforce agreements. Retention periods for Customer documentation may be defined in your subscription or enterprise agreement. You may request deletion subject to applicable law and contractual limits.
7. Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, or restrict certain processing of personal information, or to object to certain uses. To make a request, use our contact form and describe your request. We may need to verify your identity before responding.
You may opt out of non-essential marketing emails by using unsubscribe instructions in those messages, if provided.
8. Cookies and analytics
Our website may use cookies and similar technologies for basic functionality and analytics. Google Analytics collects information such as IP address, browser type, and pages visited. You can learn more about Google’s practices at Google’s Privacy Policy and opt out via tools such as the Google Analytics Opt-out Browser Add-on.
9. Children
Our Services are intended for business users and are not directed to children under 16. We do not knowingly collect personal information from children.
10. International visitors
If you access our Services from outside the United States, your information may be processed in the United States or other locations where we or our providers operate. By using the Services, you understand that your information may be transferred to jurisdictions that may have different data protection rules than your own.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Last updated” date. Material changes may also be communicated by email or in-product notice where appropriate.
12. Contact us
Privacy questions or requests may be sent through our contact form.